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Ren Amamiya is about to enter his second year after transferring to Shujin Academy in Tokyo. Following a particular incident, his Persona awakens, and together with his friends, they form the “Phantom Thieves of Hearts” to reform hearts of corrupt adults by stealing the source of their distorted desires. Meanwhile, bizarre and inexplicable crimes have been popping up one after another… Living an ordinary high school life in Tokyo during the day, the group maneuvers the metropolitan city as Phantom Thieves after hours. Let the curtain rise for this grand, picaresque story!

In the spring when the cherry blossom petals fall, Yū Narukami moves to Yaso Inaba to live with his uncle and cousin due to his family's circumstances. He transfers to Yasogami High School, where his event-filled school life begins. However, when serial murders begin occurring in the peaceful town, Yū is awakened to the power of his heart turned to physical form: A Persona. Within these new mysteries is Marie, a resident of the alternate world, the Velvet Room, who has no memories of her past. Together with his friends, Yū must solve all the riddles set in front of him and save Yaso Inaba from further violence.

Persona4 the ANIMATION is a television anime series produced by AIC ASTA and directed by Seiji Kishi, based on the Persona 4 video game by Atlus. The story revolves around the protagonist, Yu Narukami, who acquires a mysterious power called "Persona" and embarks on a journey with his new friends to uncover the truth behind a bizarre series of murders involving a distorted TV World. The series aired in Japan between October 2011 and March 2012, with a compilation film released in June 2012 and an original video animation episode released in August 2012. The series was licensed in North America by Sentai Filmworks.

The stage is Ayanagi City, a city near the Japan Sea. It is a futuristic city that was built to carry out the recovery from the calamity caused by the "Apathy Syndrome" ten years previous. High school student Shin Kanzato with his little brother Jun, meet with their elder brother Ryou, who is the chief of the Ayanagi City Police, again after ten years. At that time, a series of strange incidents happen in Ayanagi City such as the crew of a submarine that suddenly disappears while in their submarine, or a spiritless symptom which disturbs the world after ten years, or the case of the inside out corpse where a student took on a cruel appearance. Ryou tracks down the organization behind the string of incidents, and having become involved in the incidents, Shin awakens the "Persona."