Go for It, Mike

Go for It, Mike 1984

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A parodic music video that re-envisions the Horatio Alger myth of the American Dream via 1950s-style cultural cliches, advertising and Reagan-era media propaganda. Smith's 'regular guy' Mike embodies a series of all-American male stereotypes, from the classroom to political candidacy, assuming the roles of college prep, cowboy, train engineer, and real estate developer. Set to an ironic jingle recalling of an 'Up with People' anthem, this lampoon of Manifest Destiny concludes with Mike riding, like an ironic Marlboro Man, into the sunset.

1984

Secret Horror

Secret Horror 1980

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Another regular evening at Mike's house turns into a comic nightmare. Finding himself a stranger in his own apartment, a "world totally fashioned from the effluvia of TV and pop music," Mike is plagued by a mysterious drop ceiling, his dry cleaning, and a host of ghostly visitors. This postmodern comedy of the banal is told as a suspense drama, in which an unseen "we" whispers imperatives to the hapless Mike, whose life becomes a TV game show in a place "somewhere between initiation and renovation." References to such pop trivia as the Partridge Family and the Kingston Trio suggest a collective cultural unconscious of trashy sitcoms, pop songs and brand names. Smith concludes with the outrageous but oddly affecting spectacle of Mike eating Bridge Mix and dancing to Neil Diamond's Forever in Blue Jeans.

1980