Iceberg

Iceberg 1987

1

With its simple and iconic imagery this was public information film at its most sensational: expensive special effects and high-concept production design brought public information filmmaking into the realm of state-of-the-art corporate advertising. The film was the result of a £5 million cinema and television campaign aimed at combating the growing spread of HIV and AIDS. With restrictions around the overt promotion of condom use on television and a growing chorus of moral campaigners promulgating their own agenda, the straightforward and doom-laded approach was probably the only viable option for campaign mastermind Sammy Harari. But the result was a hard-hitting and memorable campaign which undoubtedly fulfilled its brief of pervading public consciousness. There are two versions; the one shown in cinemas did not feature John Hurt's famous voiceover.

1987

Faroe Islands

Faroe Islands 1989

1

Featuring the voiceover of Sir Anthony Hopkins, this public information film from the Whale and Dolphin Conservation Society starts out rather innocently with beautiful hand-painted animation. It describes how once a year a large group of pilot whales swim to a small group of islands known as the Faroe Islands.

1989

Monolith

Monolith 1987

1

John Hurt narrates this highly charged and doom-laden public information film from the 1987 AIDS awareness campaign. A cliff-face explodes in slow motion; an industrial drill bores into a huge block of rock; the word 'AIDS' is chiselled into the polished surface of a granite headstone and a "Don't Die of Ignorance" leaflet drops onto the surface along with an elegiac bouquet of white lilies. The solemnity of the accompanying voice-over quells any vestiges of ambiguity.

1987

Smoking Drill

Smoking Drill 2000

1

Anti-tobacco PSA by the Arizona Department of Health Services, with its campaign aimed at teenagers which ran between the mid-90s to early 2000s. This is one of their later ones, which uses the dark and disturbing imagery of a factory that produces both cigarettes and the teenagers who smoke them.

2000

Broken Glass

Broken Glass 1973

1

As part of a wider anti-litter message, this film addresses the problems of rubbish left on beaches.

1973

Door to Door Salesman

Door to Door Salesman 1961

1

Ever had a good experience with doorstep salespeople? Maybe you were lucky, but the doorstep has never seemed the best place for a sensible sales decision – which is exactly why companies use it.

1961

Cold Comfort

Cold Comfort 1944

1

A dancing radio stops partying to transmit an announcement on fuel conservation in this WWII cartoon short.

1944

National Milk Cocoa

National Milk Cocoa 1944

1

Drinking chocolate flashes before your eyes and makes an offer you can't refuse.

1944

Burns and Scalds

Burns and Scalds 1947

1

Hard-hitting depiction of the danger to children of burns and scalds.

1947

Dr. Wise on Influenza

Dr. Wise on Influenza 1919

1

A hard-hitting public information film made at the height of the Great Influenza 1918-18.

1919

Women in Industry

Women in Industry 1948

1

The Ministry of Labour exhorts women to return to industry – the post-war production drive depends on them.

1948

Herrings

Herrings 1940

1

This informative herring aid from WWII makes no bones about the need to make the most of every fish.

1940